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Cirel

AI SDR or human SDR? Depends what you're buying.

One never ramps, never drifts, and costs a list price. The other builds relationships and improvises. Here's the honest comparison — cost and mechanics on the table, output settled by a trial on your own list, not by our marketing.

  • No output claims
  • Prices public
  • Built in Europe
Human SDR seatAI sales rep (Victor)
Monthly costSalary + overhead + tools — run your numbers in the calculator belowA public list price, from 9.750 kr./month
Time to productiveRecruiting, onboarding, months of rampUpload a list, set the rules, dialling the same day
Working hoursA workday, minus meetings and adminYour calling windows, executed every day without drift
ConsistencyGreat days and bad days — humans have bothThe same opener, rules, and follow-up on call 1 and call 1,000
IterationCoaching cycles, call reviews, enablement decksChange voice, opening, or approach mid-campaign — applied on the next call
Follow-up disciplineThe CRM task everyone means to get toAutomatic: email plus redial until there's an answer
OutputDepends on the person, the list, and the offerAlso depends on your list and offer — test it on a 14-day trial and measure

The human column describes the category in general, not your team. The Victor column describes what Cirel ships today — and the fair test is the calculator with your numbers, followed by the trial with your list.

The honest part

Where the human still wins.

Long enterprise cycles, a handful of named accounts, deals won over dinners and quarters — hire the best human you can find and keep them.

But most outbound isn't that. Most outbound is a defined list, a clear offer, and the discipline to dial and follow up every single day. Discipline is what software is made of — and it's what Victor does while your closers close.

Sales RepDialling

Meeting booked

Tue · 14:30 · with Mateo

Meet Victor

A thirty-seat dialler that you hire today.

Works the list before your team has finished their coffee. Sounds like the best caller you'd ever hire, qualifies on the wire, and pushes warm calls straight onto a human's calendar — twelve hundred dials a week, none of them yours.

  • Parallel dialling, time-zone aware
  • Voicemail-detect with scripted drop
  • DNC + suppression screened on upload
  • Transcripts and outcomes pushed to CRM live

What the subscription buys

Everything in the Victor column.

Parallel dialling

Works the whole list at once, time-zone aware — the volume of a dialler floor from a single subscription.

Qualifies on the wire

Asks your qualifying questions, handles the objections you've defined, and knows when to book and when to move on.

Books straight into calendars

A yes becomes a meeting during the call — no scheduling links left unclicked, no email back-and-forth.

Iterates mid-campaign

Change voice, opening, or approach and it applies on the very next call. A/B test live instead of between quarters.

Clean-list discipline

DNC and suppression lists are screened on upload; voicemail is detected and handled with a scripted drop.

CRM in real time

Transcripts, outcomes, and contact updates are pushed to your CRM as calls end — the pipeline is always current.

The full product in detail: see Victor run a real list.

European

Built in Europe. Swiss servers. Audio never leaves the EU.

GDPR

GDPR

CCPA

CCPA

CPRA

CPRA

PCI DSS

PCI DSS

FAQ

Fair questions, straight answers.