Cirel Intelligence is here

A small team in Denmark and England,
building the colleague we wanted.

Freya picks up inside the second ring, Victor works the outbound list, August lives in the inbox. We built all three because nothing we could buy would do the job without a developer attached to it.

13
national registries
<1s
to first response
20 min
from demo to live

Why we built it

We bought every tool on the market. None of them could sell.

  1. 01

    We are a small team in Denmark and England

    Not a lab and not an agency. A core group of people who have sat on both ends of this problem: the ones who had to hit a number, and the ones buying software that promised to help them hit it.

  2. 02

    We bought the whole stack. None of it sold anything

    A data provider, a dialler, a sequencer, a scheduler and a CRM connector. Five subscriptions and an integration project, and every one of them demoed beautifully. In production not one of them held a conversation, handled an objection or closed for a time — they moved rows between each other and called it pipeline.

  3. 03

    And there were never enough leads to feed it

    The lists everyone sells are the same lists your competitors bought, six months stale. Whatever survived the bounce checks was not enough to keep a dialler busy, so the expensive part of the stack sat idle while the cheap part burned through the good names in a fortnight.

  4. 04

    So we built the thing that actually sells

    It finds the decision-makers nobody has contact data for, verifies the number before it dials, has the conversation in the language the person answers in, books into your calendar while they are still on the line, and keeps chasing on day three and day five. One memory of the customer underneath all of it. No integration project, because there are no seams.

How we work

The convictions behind what we build and how.

The phone is the oldest sales channel and still the one most businesses answer worst. A missed call is a customer choosing someone else. That holds for our own line too, so we pick up.

Sub-second time to first response is not a number we quote, it is a constraint we design against. A person hears a pause the moment it happens, so we measure it on the live network.

Self-hosted models, our own servers, audio that stays on the continent. It is the harder way to build, and it keeps the promise ours to make and ours to keep rather than a vendor's.

A call that sounds effortless hides months of unseen work on latency, voices, and memory. We believe in consistent effort that compounds. We're in it for the long game.

Engineering talks to customers here. No dashboard tells you what a hesitation sounds like, so we listen to the recording, and it settles more arguments than any meeting does.

Twenty minutes from demo to live: no integration project, no new phone system. If a customer needs a project plan to try us, we have put the work on the wrong side of the table.

Everyone here owns whether the thing works for the customer, not just whether their part shipped. We don't wait for perfect clarity or for someone else to take the lead.
The Cirel team: at the desk, on the trail, and in the room with customers.

Working here

A small European team, and the practical parts of being on it.

Salary and equityPaid properly for the work, and everyone holds a stake in the outcome they build.
Time off, without the negotiationTake the leave you need, when you need it. Sick leave and parental leave on top.
Lunch is handledA daily allowance, so nobody has to think about lunch on a heads-down day.
The whole team, in one roomTwice a year we pick a city in Europe and everyone works from the same table.
Health, dental, visionPrivate health, dental, and vision cover on top of your national scheme.
The kit for the jobA machine, a headset you can wear through a day of calls, and a desk that works.

If you want to talk to us

We are small enough that engineering talks to customers, the work stays close to the call, and everyone takes a stake in whether it works. No roles are open right now — if you want to build this with us anyway, write to jobs@cirel.ai and tell us what you would fix first.